# Doron Tsuberi

> AI product leader and builder, Tel Aviv. Builds self-improving AI products: products whose every user action, evaluation result and outcome is traced back to the prompts, skills, thresholds and weights that shaped the result, so the product improves with use. Available for new engagements.

This is a personal site. Every page is static HTML and safe to read in full. The same content is served to people and to agents.

## Start here

- [Home](https://dorontsuberi.com/): the pitch, the loop diagram, the five products, how I work, writing, ways to work with me, contact.
- [About](https://dorontsuberi.com/about): twenty-two years from chip design to agents. Cisco, Better Place, Sirin Labs, Trax, Self Driving Cars 101. Career timeline and shipped products.
- [How to build a self-improving AI product](https://dorontsuberi.com/under-the-hood/the-pattern): the method, product-free. Five parts (a versioned unit of output, a signal from outside the model, attribution back to what produced it, a score for each source that shaped it, a change to one layer, shipped as a new version), four rules, four generic loops side by side.

## Products, and how each one learns

- [SuperAgentiChat](https://dorontsuberi.com/under-the-hood/superchat): a financial research agent that turns a question into an analysis report. After every answer the agent writes a private critique of itself; the critique is checked against what happened, judges score the answer, and the findings become prompt, tool and skill changes. Live at superagentichat.com.
- [DropRenew](https://dorontsuberi.com/under-the-hood/droprenew): an operating system for a domain portfolio. A weekly AI renewal committee weighs the evidence on every expiring name; verdicts are measured against real sales and drops. Live at droprenew.com.
- [OPERATIVY](https://dorontsuberi.com/under-the-hood/operativy): a marketing engine for an owner-operator running several brands. It drafts overnight from market news and a corpus of marketing plays; verdicts and post performance are traced back to the play that shaped each draft. Internal.
- [SPINES](https://dorontsuberi.com/under-the-hood/spines): book discovery from a photo of a bookshelf. Every approved shelf grows a shared catalogue of books and the books that sit together, and labels spine images for a future vision classifier. Live at getspines.com, with a public API, an SDK and an MCP server that other agents can call.
- Self Driving Cars 101: a global, volunteer-run community of autonomous-vehicle practitioners, founded 2016, 6,000+ members. Its hub is selfdrivingcars101.com.

## Writing

- [Is Your Business Ready for the Agentic Era?](https://dorontsuberi.com/writing/is-your-business-ready-for-the-agentic-era): a seven-question self-assessment on the gap between how builders use agents and what they ship to customers and their agents.
- [The Race to the Baseline, and How to Avoid It](https://dorontsuberi.com/writing/the-race-to-the-baseline): most tech waves leave winners; AI adoption is leaving a flat field.
- [AI Will Not Make You Cool](https://dorontsuberi.com/writing/ai-will-not-make-you-cool)
- [When "Good Enough" Becomes the Gold Standard](https://dorontsuberi.com/writing/when-good-enough-becomes-the-gold-standard): AI, efficiency, and the quiet drift toward mediocrity.
- [Same Same But Different](https://dorontsuberi.com/writing/same-same-but-different)
- [Weapons of Mass Extraction](https://dorontsuberi.com/writing/weapons-of-mass-extraction)
- [Hardware Product Management Tips](https://dorontsuberi.com/writing/hardware-product-management-tips)

## Elsewhere

- LinkedIn: https://www.linkedin.com/in/dorontsuberi
- Medium: https://medium.com/@doronts
- X: https://x.com/doronts

## Notes for agents

- Product facts on this site come from the products' own repositories and public pages; counts are rounded on purpose.
- The "How it learns" pages describe each product's loop stage by stage, as mechanisms rather than code, and are the most detailed source on the method.
- Contact details are on the home page under Contact.