Doron Tsuberi
Available for new engagements

Silicon. Systems. Agents.

From chip design at Cisco to system engineering for electric vehicles at Better Place, consumer electronics at Sirin Labs, and physical AI at Trax: computer vision and robots in retail stores. Now agentic loops and self-improving products, as an independent builder.

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Career

  1. 2024 to now

    Product consultant and AI builderSuper Agentic

    AI product strategy for financial-services clients: agentic workflows for diligence, research and reporting for asset allocators, and build-versus-buy advice for executives. In parallel, five products of my own, built solo.

  2. 2020 to 2023

    Product team leadTrax Retail

    Owned strategy and roadmap for physical AI in retail: robots and in-store devices, and the AI SaaS behind them, serving global retailers. Cut shelf out-of-stocks by 35%, made store teams 20% more productive, and scaled a robot from pilot to 50+ stores as a new revenue stream. Hired and mentored three PMs.

  3. 2014 to 2019

    Product manager, then product leadSirin Labs

    Defined a premium Android smartphone for crypto users, including biometric identity verification, from customer discovery through validation. Ran the accessories business from concept to a profitable launch.

  4. 2009 to 2013

    R&D team leader and system engineerBetter Place

    Took the home EV charger from concept through new-product introduction to mass production at Flextronics China, and led the team that built the manufacturing automation.

  5. 2005 to 2009

    Logic design engineerCisco Systems

    Designed a deep packet inspection chip for Cisco routers, keeping ISP networks fast under the surge of peer-to-peer traffic.

  6. 2016 to now

    Founder and general managerSelf Driving Cars 101

    A global physical AI community: over 6,000 autonomous-vehicle practitioners across ten cities, with technical meetups, a weekly briefing and a learn hub. Still running, and since 2026 on a platform I built myself. Completed Udacity's Self-Driving Car Engineer program along the way.

MBA, Reichman University, marketing, on scholarshipB.Sc. Electrical and Computer Engineering, Ben-Gurion University, top 5%, full scholarship

6,000+practitioners in ten cities, since 2016

Self Driving Cars 101 is still running.

I founded it in 2016 and I run it today: engineers, researchers and builders in San Francisco, Tel Aviv, Boston, Singapore, London, Los Angeles, Detroit, New York, Phoenix and Brussels, trading what it takes to move autonomy from demos into the world. In 2026 I rebuilt its home as a product, with a weekly briefing and a learn hub. selfdrivingcars101.com

Earlier, with teams2005 to 2023
  • Deep packet inspection chipSilicon for Cisco routers that kept ISP networks fast under peer-to-peer traffic.Cisco Systems, logic design
  • Home EV charger lineConcept to mass production at Flextronics China, with the factory automation to match.Better Place, R&D lead
  • Crypto smartphone and accessoriesA premium Android phone with biometric identity verification, plus a profitable accessories business.Sirin Labs, product lead
  • Physical AI in retailAI-powered devices, backend and store apps for global retailers; a robot scaled to 50+ stores.Trax Retail, product team lead
Elsewherebeyond this site